image

🐾 Professional Dog Training in Warrington, Cheshire

Empowering dogs and their families through ethical, science-based training
Contact us

🐕 Training & Behaviour Services

Group

Group Training Courses

Fun, engaging classes that cover the essentials and beyond

Behavioural

Behavioural Support

Tailored plans for reactivity, anxiety, and other challenges

Husbandry

Husbandry Sessions

Helping dogs feel comfortable with grooming, handling, and vet care

FamilyFriendly

Family‑Friendly Enrichment

Safe, joyful activities that bring dogs and children together

Maximise Pawtential

I’m Sally Cliffe, founder and head trainer at Maximise Pawtential, and I’m here to help you and your dog thrive together. Based in Warrington, Cheshire, I offer positive, reward‑based training for puppies, adult dogs, and families, using proven, ethical methods that build trust, confidence, and understanding.

With over 30 years’ experience working with children and families I bring a structured, supportive approach to training. My unique background makes me especially skilled at helping families manage dogs and children together, ensuring harmony at home.

As competitor in dog sports, I also bring valuable insight into motivation and teamwork — but my client services focus on everyday training and behaviour support that improves life at home and out in the community.

📍 Areas served: Warrington, Cheshire, and surrounding towns including Lymm, Knutsford, Altrincham, Northwich, Widnes and Runcorn.

🐾 Training approach: Ethical, science‑based, fear‑free, and tailored to your dog’s needs.

 

💬 Maximise Pawtential isn’t just a name — it’s a promise. Inspired by the legacy of Max, I work with your dog, never against them, to help you enjoy life together to the fullest.

Promoting Fear-Free, Science-Based Dog Training with Positive Reinforcement.

Client Testimonials

“Sally has given me the confidence I needed to trust my previously labelled 'dog aggressive' dog. Helping me build a relationship based on mutual trust and communication, enabling me to give him what he needs from life. I feel much more confident in understanding his language and now understand the difference between uncomfortable and excitable behaviours. Since working with Sally, my boy has coped with, and enjoyed, social situations I previously would have avoided and we both would have been frustrated about.”
Emma
“Working with Sally has done wonders for me as well as my high chase drive dog. She’s taught me to read her body language and give her the space to make the correct decisions safely, reducing her frustration. I’ve always had an end goal and keeping that in mind, we’ve worked through her barriers and she’s now achieving more than I ever expected.”
Dan
“Sally helped me so much with my adolescent Welsh collie! He was very easily distracted with others (people and dogs) and would lose his recall completely. She helped me figure out how to get his attention on me and therefore be more excited to come back to us than run off to others! He now has a near perfect recall and we can trust him fully around horses, dogs and people both on and off lead.”
Georgia